That's a good point. I always forget, not everyone loves this stuff the way I do.Exactly. A $50 Blu-ray player might not seem very expensive in and of itself or in context to hardware thirty years ago. But of course, a $50 BD player isn’t competing for market share against thirty year old machines. It’s competing for market share in an environment where a $20 Roku or Amazon FireStick takes care of what most customers are looking for.