"The 20" Previews before the actual movie itself, in theaters

Discussion in 'Movies' started by todd stone, Jun 1, 2004.

  1. todd stone

    todd stone Screenwriter

    Joined:
    Dec 1, 2000
    Messages:
    1,760
    Likes Received:
    0
    Trophy Points:
    0
    What do you all think of this?

    IMO it's better then watching the same ol' trivia questions on the screen before a movie, but a bunch of the stuff they show is just downright silly.

    I would much rather see footage that is related to "movies" and not videogames or stand-up comics.

    Show us some behind the scenes from different movies, or how the score to a movie was created etc. HECK we are AT THE MOVIES, at least stay in tune!
     
  2. Jean D

    Jean D Screenwriter

    Joined:
    Mar 8, 2004
    Messages:
    1,329
    Likes Received:
    0
    Trophy Points:
    0
    Your theater probably does the same thing, but around here we have commercials and advertising mixed in with those things. Honestly, I didnt PAY my money to see any kind of marketing cramed down my throat before a movie. I think if they are gonna be greedy and sell marketing time as well as tickets then they shouldn't charge as much for tickets. Thats one of the reasons I dont go to movies anymore. its not fun. People talk during movies, ussually (depending on the theater) the video and sound quality isnt as good as my home theater. If, however I do go to the movies, Im sure to show up a couple minutes late to miss all the crap. Anyone else feel this way?
     
  3. Patrick McCart

    Patrick McCart Lead Actor

    Joined:
    May 16, 2001
    Messages:
    7,591
    Likes Received:
    241
    Trophy Points:
    9,110
    Location:
    Georgia (the state)
    Real Name:
    Patrick McCart
    I wouldn't mind the cheesy pre-show stuff as long as theatres started having a real opening again.

    Give us some advertising, at the cost of also including a cartoon, a serial, a novelty short, and perhaps a trailer or two.
     
  4. Peter Apruzzese

    Peter Apruzzese Producer

    Joined:
    Dec 20, 1999
    Messages:
    3,574
    Likes Received:
    1,238
    Trophy Points:
    4,110
    Real Name:
    Peter Apruzzese
    Unfortunately, most patrons of theatres today don't want shorts. When we used to occasionally throw on a Warner Bros. cartoon on a shorter comedy or family feature, we'd get a lot of complaints "When's the *real* movie gonna start?".

    You should come to one of my Saturday classic matinees, Patrick. You'll (usually) get a serial chapter, a cartoon, a trailer, a feature, and a pre-show organ concert on the Mighty Wurlitzer. And no advertising, ever. It's worth a road trip from Georgia - I've had folks come from as far away as California for a show.
     
  5. Colin Jacobson

    Colin Jacobson Producer

    Joined:
    Apr 19, 2000
    Messages:
    6,446
    Likes Received:
    893
    Trophy Points:
    9,110
    I had my first experience with "The 20" this weekend and thought it was fine. It ended right at the time the ticket advertised for the main feature, so it's not like it added to the length of the experience. They can run whatever they want BEFORE ticket time, but AFTER that period, I just want trailers and the movie!
     
  6. Richard_D_Ramirez

    Richard_D_Ramirez Second Unit

    Joined:
    May 21, 2001
    Messages:
    439
    Likes Received:
    0
    Trophy Points:
    0
    I wouldn't really call "The 20", "crammed down your throat" advertising. You are free to watch it, walk out, get popcorn, use the restroom, whatever. They call it "The 20", because it airs 20 minutes BEFORE the ticketed showtime.

    8^B
     
  7. Ted Lee

    Ted Lee Lead Actor

    Joined:
    May 8, 2001
    Messages:
    8,390
    Likes Received:
    0
    Trophy Points:
    0
    exactly. i actually appreciate having something to zone on *before* the movie starts. heck, i actually tivo'd the 5ive to midnight thing just to check it out.

    and no, i'm not the kind of guy who has to buy gum at the impulse isle. [​IMG]

    anyway, it's better then the stupid slide shows they always have.
     
  8. Raymond_H

    Raymond_H Stunt Coordinator

    Joined:
    Jul 31, 2001
    Messages:
    244
    Likes Received:
    0
    Trophy Points:
    0
    When I first saw "The 20" it was pretty cool. But after about the 10th time watching the same spots on every movie you see, it gets kinda annoying.

    No biggie really though, as I just chill in the lounge or whatever until the movie starts, but the times where I go to the theater alone, it does get a little redundant.

    I remember hating those damn TNT drama spots....


    Ray
     
  9. Thomas Newton

    Thomas Newton Screenwriter

    Joined:
    Jun 16, 1999
    Messages:
    1,566
    Likes Received:
    43
    Trophy Points:
    1,610

    I disagree. They show the advertising precisely because they have a captive audience. Paying $9.50 and then waiting until the last second to go into the theater is very frequently a way to ensure that you get a bad seat. When I go to the movies, it is generally because I want to have a good time, not because I want to face a lose-lose choice between being spammed and being inconvenienced.

    The slideshow ads are often full of slides promoting the theater advertising, and encouraging more advertisers to join up. Very reminiscent of early e-mail spam, where a large percentage of the spam was about how you too could obtain the tools to become a spammer!
     
  10. Jason Harbaugh

    Jason Harbaugh Cinematographer

    Joined:
    Jul 30, 2001
    Messages:
    2,968
    Likes Received:
    0
    Trophy Points:
    0
    A new Century theatre opened up near me and one of their big perks they were advertising was "no commercials or ads before the movie." Sounds like a dream right? Not to me. I went and all they had was a blank screen with elevator music playing. Then at the ticket time, the trailers started and after that we got....a COMMERCIAL followed by ads for the theatre.

    I much prefer Regals "The 20" as it is something to watch if you are bored or by yourself, but it isn't obnoxious that you can't ignore it. But after it, all you get are trailers and then the movie starts right up.

    A side note about this new theatre, all the screens are THX certified which is another big thing they advertised, yet the main screen I watched it on, whenever someone would open the door to the upper level you would get a giant white glare covering half the screen plus you would get a nice outline of the person walking in! [​IMG] Who the hell let that get by certification? I wanted to report it to THX.com but they no longer do the report a theatre thing. I've done it before to a theatre that had THX advertised everywhere but was lacking the quality I thought it should be up to. They no longer have a THX certification.

    Anyway, preshowtime advertising, entertainment is ok with me, but after that ticket time comes I want nothing but trailers and the movie.
     
  11. Colin Jacobson

    Colin Jacobson Producer

    Joined:
    Apr 19, 2000
    Messages:
    6,446
    Likes Received:
    893
    Trophy Points:
    9,110


    Here's why "The 20" didn't bother me: the lights in the theater remained on and the sound wasn't too loud. As such, one could easily chat with a friend while you waited - you weren't stuck watching the stuff if you didn't want to do so. Hell, I was solo at the theater and had a book. The lights were bright enough and "The 20" unassuming enough that I happily read while I waited.

    Lots of pre-movie commercials ARE loud and annoying and a pain. "The 20" doesn't fit that bill, at least not as I experienced it over the weekend. I dislike commercials at theaters - if they start after ticket time. "The 20" is inobtrusive, and sort of entertaining at times...
     
  12. TheLongshot

    TheLongshot Producer

    Joined:
    May 12, 2000
    Messages:
    4,118
    Likes Received:
    0
    Trophy Points:
    0
    I'll say that I'd rather have "The 20" than some of the other ads that eat into the running time of a film. I've accepted that ads in the theater are here to stay, no matter what I think. As long as you aren't wasting my time, I don't care.

    Course, some are annoyed about the 10-15 minutes of trailers in front of every movie. Personally, I don't mind, since I want to see them anyways, but it annoys my wife sometimes...

    Jason
     
  13. Sam Favate

    Sam Favate Lead Actor

    Joined:
    Feb 3, 2004
    Messages:
    6,968
    Likes Received:
    1,676
    Trophy Points:
    9,110
    Real Name:
    Sam Favate


    Absolutely not true, at least not in New Jersey. Here, the 20 minutes of commercials, announcements and previews begin at the movie's assigned time. I've been to theaters all over the state, and its the same everywhere I go. Inexcusable.
     
  14. Jason Harbaugh

    Jason Harbaugh Cinematographer

    Joined:
    Jul 30, 2001
    Messages:
    2,968
    Likes Received:
    0
    Trophy Points:
    0

    You sure that you are watching "The 20" and not just a different chains string of commercials? The purpose of "The 20" is to play before the ticket time, basically a countdown to it. There's no way they start "The 20" at the ticket time, it would be almost 30+ minutes past ticketime before the movie started.

    I believe "The 20" is exclusive to Regal Cinemaas and United Artist theatres. Not sure who else plays it.
     
  15. GrantM

    GrantM Stunt Coordinator

    Joined:
    Sep 5, 2001
    Messages:
    109
    Likes Received:
    0
    Trophy Points:
    0


    Wow, that sucks. That wasn't the case the one time I've seen "The 20".
    I much prefer it to lame advertising and movie trivia slides. And it is INFINITELY better than 99% of the music I've heard in theaters. I don't think I've ever heard a good song in a theater.
     
  16. Colin Jacobson

    Colin Jacobson Producer

    Joined:
    Apr 19, 2000
    Messages:
    6,446
    Likes Received:
    893
    Trophy Points:
    9,110


    Since the ONLY place I've seen "The 20" is in New Jersey, you can't make a blanket claim that it starts at ticket time in that state. As someone else mentioned, I think you may confuse generic ads/whatnot for a program specifically called "The 20".
     
  17. Ken Chan

    Ken Chan Producer

    Joined:
    Apr 11, 1999
    Messages:
    3,301
    Likes Received:
    0
    Trophy Points:
    0
    The Regal Entertainment Group also includes Edwards, and they just bought Signature. Both of those might be more west coast.

    I find The Twenty mildly annoying. The whole advertising to captive audiences is just wrong on principle. At least it is before the ticket time, though.
     

Share This Page