Can someone help reconcile this for me: Today I was gawking at tvs at circuit city. The tv that I am shooting for for my next, wega hs500 (actually I would like the 600), was next to the wall of plasma sets. A larger panasonic and smaller hitachi or something. Circuit city had some looped hd signal playing on all tvs. Going back and forth with my eyes, I noticed a much improved picture on the several thousand dollar plasma sets, vs. the $1500 for the hd wega. My question: If both are hd sets, why is the plasma picture so much better..so much more 'film' like? Is it because plasma is that much better, or because circuit city saves their best signals for their wall mounted plasma sets. That is, the wega was getting a degraded/split signal..while the plasma was, perhaps getting its own dedicated signal. I'm wondering if I just answered my own question, now that I remember that 'every' tv there had the same content loop, synchronized exactly. I guess different signals isn't an option? So...is the plasma just really that much better? And why? Thanks in advance. Also, anyone here work at c.c that can shed light on the 'splitting' going on there.