- Joined
- Aug 20, 2000
- Messages
- 10,007
So far, I am coming to the conclusion that 4K Blu is going to be another failure like 3D was and for much of the same reason. The reason being these studios are completely out of touch with reality on pricing. The studios are repeating the same mistake that they did with 3D Blu releases. They are pricing them too high. Right now, on the retail side, in Canada, 4k releases are selling between 30 and 40 dollars Canadian. I have bought a few for testing purposes, but my desire to spend 30+ dollars on a movie are long gone, especially on the kind of releases that have appeared on 4K so far.
After reading reactions to "Suicide Squad" I didn't spend ten bucks to see it in a theater. What makes these studios think that I'd be willing to pay 30+ dollars to watch it at home in 4K? And the same goes for a lot of what they have released on 4K Blu to date. They are completely out to lunch with their 4K media marketing.
4K is going to be another niche failure for the following reasons:
1) They are ridiculously overpriced for today's home entertainment landscape.
2) The selection of films is rather poor.
3) The release schedule of films in 4K is glacial.
4) They don't include 3D copies in the package for films where 3D versions exist. Thanks to that bit of genius marketing they force a person to choose between the 3D Blu or the 4K version where such releases take place. Cases in point: The Secret Life of Pets and Mad Max:Fury Road.
In the case of Mad Max: Fury Road, I only bought it in 4K to see if I could see any obvious differences in quality between 1080p and 4K, mostly in terms of colour improvement; otherwise, I would have bought the 3D version. So far, the level of improvement with 4K does not seem to be worth the premium being asked. It may be different if a person is running front projection but, on a 65" set, the differences are minimal.
That is why I chose to buy the 3D 1080p version of TSLoP, rather than the 4K. 3D was worth more to me than the small improvement, if any, that I would see in 4K; however, if the releasing studio had had the brains to include a 3D copy in the 4K package then I would have most likely purchased that version, even at a higher price, to futureproof against the possibility of moving up to a 4k front projection when it becomes affordable.
After reading reactions to "Suicide Squad" I didn't spend ten bucks to see it in a theater. What makes these studios think that I'd be willing to pay 30+ dollars to watch it at home in 4K? And the same goes for a lot of what they have released on 4K Blu to date. They are completely out to lunch with their 4K media marketing.
4K is going to be another niche failure for the following reasons:
1) They are ridiculously overpriced for today's home entertainment landscape.
2) The selection of films is rather poor.
3) The release schedule of films in 4K is glacial.
4) They don't include 3D copies in the package for films where 3D versions exist. Thanks to that bit of genius marketing they force a person to choose between the 3D Blu or the 4K version where such releases take place. Cases in point: The Secret Life of Pets and Mad Max:Fury Road.
In the case of Mad Max: Fury Road, I only bought it in 4K to see if I could see any obvious differences in quality between 1080p and 4K, mostly in terms of colour improvement; otherwise, I would have bought the 3D version. So far, the level of improvement with 4K does not seem to be worth the premium being asked. It may be different if a person is running front projection but, on a 65" set, the differences are minimal.
That is why I chose to buy the 3D 1080p version of TSLoP, rather than the 4K. 3D was worth more to me than the small improvement, if any, that I would see in 4K; however, if the releasing studio had had the brains to include a 3D copy in the 4K package then I would have most likely purchased that version, even at a higher price, to futureproof against the possibility of moving up to a 4k front projection when it becomes affordable.