I've been meaning to mention this for days, and kept forgetting about it. I'm surprised noone else brought it up, but if they did and I missed it, I apologize. The cereal boxes that Kellogg's and Disney collaborate on, Mickey's Magix, Hunney B's (Pooh), and the Buzz Lightyear one (whatever it's called), all have some DVDs in them right now. ...And I think the other Read-Along DVD's were Monsters, Inc. and perhaps Beauty and the Beast. THESE ARE NOT THE FULL MOVIES, *JUST* "READ-ALONG BOOKS" AIMED AT SMALL KIDS LEARNING TO READ! Obviously, just like the Columbia stuff from General Mills, this is DVD-in-an-envelope, and no keepcase is provided. Although you really can't tell, since - unlike the GM items - the disc isn't visible from the outside of the box. I haven't bothered to get these yet, as we still have plenty of cereal from last time! Also, for not too much more money ($10 or less usually), you can get these with the keepcase. But, for those interested, I wanted to pass it on!