DIRECTV Launches Fourth Dedicated High-Definition Channel 24-hour Channel Features Pay Per View Movies from Major Hollywood Studios Las Vegas*Jan 9, 2003** DIRECTV, Inc., the nation's leading digital satellite television service provider, announced today the launch of its fourth high-definition television (HDTV) channel. The new channel is dedicated exclusively to pay per view movies from New Line Cinema, DreamWorks and MGM. Launched today on DIRECTV® channel 198, the new HDTV channel will offer movies for purchase on a pay per view basis for $4.99 each. The new HDTV pay per view channel joins three other dedicated HDTV channels available from DIRECTV: HBO® HDTV, SHOWTIME HDTV® and HDNet. HDNet is available exclusively to DIRECTV customers. Under terms of its new five-year agreement with the National Football League for exclusive rights to NFL SUNDAY TICKET, DIRECTV also plans to begin offering high-definition telecasts of professional football games during the 2003 regular NFL season. Additional enhancements to the DIRECTV HDTV programming lineup are expected throughout the year. "DIRECTV was the first to launch an HDTV channel for customers back in 1998, and we intend to remain a leader in this new and developing technology," said Stephanie Campbell, senior vice president, Programming, DIRECTV, Inc. "We remain focused on providing the most compelling HDTV content to consumers, which in the near term is movies and sports. As this content category continues to develop, we look forward to delivering more choices and variety in HDTV programming to our customers."