I clicked on an LG add right here on the HTF and it took me to the LG site where they have deals on LG OLEDs. The 65” B6P is $2500 and the 65” B7A is $2600. Had these prices been around when I bought my 3D capable LG LED, I would have raised my sites and bought an OLED. Back then, these TVs were around $3500 and that was just too much for me. Gee, maybe including 3D cost them a thousand bucks.