I’ve often wondered about how studios plan their release schedules when it comes to catalog titles. After collecting DVD’s for almost 5 years (and films on other formats for around 20 years) I’ve noticed one certain Marketing practice that I don’t quite agree with its validity. Anniversary Dates: Does releasing a title on a certain anniversary year really impact sales at all? For instance would the ET 20th anniversary or Unforgiven 10th anniversary DVD’s sell more copies than it would if released last year or even next year? Will Raiders of the Lost Ark sell fewer copies (if released in the next 2 years) because they missed the 20th anniversary? Will more people purchase King Kong 70th Anniversary next year (2003) vs. releasing it this year or in 2004? This is all assuming that the studios actually plan these “Anniversary” releases. Since the vast majority of catalog titles aren't released on an "anniversary" year maybe its all just a Marketing afterthought. Answering my own hypothetical question here - An “Anniversary Edition” has never had any influence on my purchases. I’d buy all of the mentioned titles with or without the “Anniversary” banner. Obviously I can’t speak for the entire average consumer base so maybe I’m in the minority here. Is the “Anniversary” banner that powerful of a marketing tool or has it outlived its usefulness? Mind you this is not a “Why do I have to wait for (Insert title)” thread but just an interest I have in how the Studio’s Marketing system works. Maybe someone within the industry can shed some light on the subject.