In the market for a new TV, but not in a hurry. Really like Sony's LCoS (SXRD) and the JVC HD-ILA. Its between those and a Plasma. 50" to 56". Stumbled across 1stopplasma.com today and had never heard of them or seen them mentioned anywhere before. Anyone have experience with them? They have some outstanding pricing. But don't want to deal with a site/company that doesn't have a strong track record or reputation. Thanks!