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- EricJ
No, I mean literally--50's corporations would hire advertising agencies to come up with a show concept to go with their commercials.derosa said:Literally means actually, you mean figuratively.
And then, some poor Mad-Men suit exec who got the Texaco account would go home, come up with an idea, and tell the boardroom on Monday morning, "Hey, how about giving Milton Berle his own variety hour?"
It wasn't until the end of the 50's/early 60's, when the FCC decided that sponsors had too much control over content (the famous example of a gas company wanting to take out script references to "gas ovens" in Judgment at Nuremburg) that a rule was passed to allow multiple advertisers for a show, and networks and producers were more responsible for getting shows off the ground.