David Lambert
Senior HTF Member
- Joined
- Aug 3, 2001
- Messages
- 11,377
but I have been told that another reason ads advertise HOT PRICE (or similar wording) in lieu of an actual price because a studio has set a "minimum advertised price". I understand that sellers who do not comply with the studio's wishes are "punished" in various ways.
Yeah, I've posted before that EXACT type of information about MAPs. And, frankly, I was derelict in posting what I did without mentioning MAPs as the real PRIMARY reason for the "Hot PRICE' copy in these ads. The reasons I just posted are more of a secondary reason; an added benefit.
As for examples of when this has happened? Um, it just did, I think.