I started this thread to hopefully get a lot of technical information and advice on the newest LED TVs that are coming out all into one place. I hadn't looked into buying a TV for a very long time(~8 years) until now and found I had a whole lot of catching up to do, but I think I finally caught up and I want to share what I've learned and see what others have to say. I plan on purchasing a 50-60" Samsung or Sony 240Hz LED LCD with local dimming, below I explain why. Feel free to ask questions, try to alter my opinion, or simply applaud my choices. 240Hz Opinion - The most fluid picture you can get, some say it looks super real or fake because its so fluid, unquestionably great for gaming and sports. I think watching a blu-ray and it looking like the people are really on the other side of a piece of glass in your living room is amazing, some people don't. Facts - All the signals sent to your TV have a maximum of 60 frames for every second, whether its HD cable or Blu-ray, 60 frames per second is all you get to work with. Plasmas have 600Hz but they are just taking those 60 frames and flashing each one 10 times to make the picture appear smoother but still only display 60 different images a second. 240Hz LCDs(Samsung and Sony only) create 3 completely new frames between each already existing frame using interpolation and display 240 different images every second. LED LCD vs Plasma Opinion - Really slim TVs are sleek and sexy. I don't want to have to baby my new TV, its supposed to be relaxing not a chore to watch TV, worrying about burn in sucks. I don't want to have to be in a cave to enjoy a Plasma when I can sit in a sun room and enjoy a LED the same amount. Local dimming is super fantastic. Facts - Even new Plasmas have burn in and you have to make sure you don't have the same thing sit on the screen for too long especially when the TV is new. LCDs have no burn in, take it out of the box and pause a video game on the screen and let it sit for 4 hours, still no burn in! awesome! With LED local dimming you get contrast ratios just as good as any Plasma, Samsung even has edge lit LED TVs with a light diffusion system that allows for local dimming now, so slim and locally dim. LED TVs are brighter and therefore are better for viewing in a wider variety of locations and conditions. Samsung and Sony The only two companies I found that have true 240Hz technology, all others display only 120 or 60 images a second and use backlight flashing to achieve 240Hz, similar to Plasmas. These are also two brands I trust and they make some nice looking televisions.