Adam Lenhardt
Senior HTF Member
The good news for "Agents of S.H.I.E.L.D." (and other DVR-centric shows) is that advertising rates are tied to Live+3 ratings now instead of the overnights. The real signpost for the show's long-term prospects will be the Live+3 ratings on the second episode, and thus far "Agents of S.H.I.E.L.D." has added more eyeballs in the following three days than any other show on broadcast TV. For the season premiere, the show jumped 1.1 points to a 3.3 -- beating the series premiere of "NCIS: New Orleans" in the all-important 18-49 demographic.Malcolm R said:The ratings keep falling.