A couple of months ago The Digital Bits mentioned a few players (along with a link) to a Bluray player that was $299 at Amazon, Best Buy, etc. I don't recall the brand (may have been Sony), but it soon disappeared and now most cost $399. Anyone have ANY idea when cheaper players will be coming out? I was one of the unfortunates who bought into HDDVD, and now want to swallow the blue pill and hope that there are no other formats that come out in the near future! Thanks for your help!!