Wondering about the Disney marketing strategy for "Treasures" series.

Discussion in 'Archived Threads 2001-2004' started by Mike Frezon, Jan 25, 2002.

  1. Mike Frezon

    Mike Frezon Moderator
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    The four volumes in the Disney Treasures series are limited to 150,000 copies. We all know Disney (and other companies) are very fond of limiting quantities of their product to increase its collectibility and desirability.

    What I'm curious about is:

    What is the normal pressing size for a DVD? I realize that must vary depending on the title and/or studio. Maybe the better question is--what would sales figures be for a popular DVD? Do many DVDs sell more than 150,000 copies? Is that an especially small amount?

    Are sales figures available for any DVDs? I know record companies will release sales/unit figures (gold/platinum records, etc).
     
  2. Mike Frezon

    Mike Frezon Moderator
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    Sooooooo.
    Maybe 150,000 copies isn't really all that "limited"? Seems like HTFers are still finding copies at retail outlets all over North America! [​IMG]
     
  3. Shane D

    Shane D Supporting Actor

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    i got my micky mouse and silly symphonies around the time they came out at the disney store, this week when i went to best buy for the NIN dvd, i saw that they just now got the tins, after what, like 2 months now? i thought that was kinda wierd.
     
  4. Rob Lutter

    Rob Lutter Producer

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    I heard that Best Buy doesn't always carry catalogue titles the first week that they are out... FYI.
     
  5. MattHR

    MattHR Screenwriter

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    I'd guess that the "limited" 150,000 units refers to the tin case versions. Disney will probably keep them in print after the 150,000 tins are sold out, but with the standard Alpha cases that are inside the current tins as the new packaging. Much like Artisan did with T2, TOTAL RECALL and BASIC INSTINCT. I believe it's the packaging that's "limited", and not the content.
     
  6. WilliamG

    WilliamG Supporting Actor

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    I just came in from my local Sam's Club and quite by accident found the display cartons for this series. PLENTY of Davy Crockett, about 15 Disneyland, 8 Silly Symphony's and ONLY ONE Mickey Mouse in Living Color.
    ...welllllllllll, they now have NO Mickey Mouse In Living Color![​IMG] [​IMG] [​IMG] [​IMG]
    Yesssssssssss [​IMG]
     
  7. Mark Walker

    Mark Walker Cinematographer
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    I don't think Disney said the tins were limited

    edtions, but the DVDs themselves.

    Keep in mind that many titles, Snow White amongst them,

    record about a million units sold the first day of

    release. So 150,000 units per title seems low.

    I suspect that the actual pressing of the tins

    and unexspected demand made it the "second wave"

    of availability seem like a fresh batch were out,

    when it probably just took Disney a while to get the

    tins individually numbered.

    I still se no indication that

    there are more than 150,000

    units total of any title,

    and I don't think Disney anticipated these

    selling that well, as reported, when they released

    earlier black and white Mickey Mouse shorts in a

    collection on laser disc, they sold very poorly.

    Mark
     
  8. Douglas R

    Douglas R Cinematographer

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    All of these still seem to be available from Disney's website.
     
  9. Mike Frezon

    Mike Frezon Moderator
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  10. MikeAW

    MikeAW Second Unit

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    I only picked up the "Disneyland" and "Davey Crockett" releases and am very happy with them...especially the "Davey Crockett" DVD set !

    Lots of memories there ! Hope Disney goes into the "Spin and Marty", "Mickey Mouse Club" and "Wonderful World of Disney" vaults !
     
  11. StephenC

    StephenC Stunt Coordinator

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    Has anyone found a number above 150,000?
     
  12. Juan C Toro

    Juan C Toro Stunt Coordinator

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    Yes... The number is:
    150.001
    [​IMG]
    JC
     
  13. Thomas Agermose

    Thomas Agermose Stunt Coordinator

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    Does anybody know if Disney Treasures are going to be released in Region 2?
     
  14. Jamie E

    Jamie E Stunt Coordinator

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    I suspect that the Mickey Mouse DVDs will become a hot item in the future, with the Silly Symphonies coming in close behind it. The only Mickey Mouse collection I remember seeing in the ol' LaserDisc days was a collection of black and white cartoons for around $125 list. This is an awesome deal at around $25.

    I think people are still finding them at retail because Disney hasn't been pushing them, as far as I can tell. I haven't seen any advertising for them, other than the back of the Snow White booklet (and how many consumers pore over those?)
     

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