Gavin K
Stunt Coordinator
- Joined
- Mar 9, 2001
- Messages
- 104
First off, thank you for chatting with us last evening. It was informative, and the mentions of Clash of the Titans and Strange Brew made me very happy.
The one thing that bothered me however was that throughout the chat you continually mentioned VHS sales as a monitor for wether or not a release would do well on DVD.
Are your marketers that lazy, stubborn, or what? I have never collected VHS, (poor quality, no OAR, no extras, etc., etc.), yet I am completely addicted to DVD. And I don't think I am alone.
It doesn't seem like it would take a whole lot of research to figure out that DVD has more in common with Laserdiscs than VHS. And the majority of LD owners were BUYERS, not renters.
From a marketing standpoint, the home theater enthusiast, who wants nothing to do with VHS, buys the most DVDs. Most people on this forum own upwards of 100 discs, some in the thousands.
It seems to me that most studios would rather cater to the growing average DVD consumer who may buy the latest new release and not much else, rather than listen to and satisfy your smaller, loyal demographic who greatly outspends the masses.
We have disposable income. (and even those who don't spend like they do.)
Judging potential sales based upon VHS sales is looking backwards, and is ignorant of and towards your true audience.
Obviously you know some of this is true or you wouldn't have agreed to release Willy Wonka, Cats & Dogs, and Lord of the Rings in their OAR. It would seem that in the above cases that the marketing people were wrong, or they severely underestimated the passion of the DVD enthusiast. And by gauging prospective DVD sales with VHS sales they are merely headed down the same road again.
The one thing that bothered me however was that throughout the chat you continually mentioned VHS sales as a monitor for wether or not a release would do well on DVD.
Are your marketers that lazy, stubborn, or what? I have never collected VHS, (poor quality, no OAR, no extras, etc., etc.), yet I am completely addicted to DVD. And I don't think I am alone.
It doesn't seem like it would take a whole lot of research to figure out that DVD has more in common with Laserdiscs than VHS. And the majority of LD owners were BUYERS, not renters.
From a marketing standpoint, the home theater enthusiast, who wants nothing to do with VHS, buys the most DVDs. Most people on this forum own upwards of 100 discs, some in the thousands.
It seems to me that most studios would rather cater to the growing average DVD consumer who may buy the latest new release and not much else, rather than listen to and satisfy your smaller, loyal demographic who greatly outspends the masses.
We have disposable income. (and even those who don't spend like they do.)
Judging potential sales based upon VHS sales is looking backwards, and is ignorant of and towards your true audience.
Obviously you know some of this is true or you wouldn't have agreed to release Willy Wonka, Cats & Dogs, and Lord of the Rings in their OAR. It would seem that in the above cases that the marketing people were wrong, or they severely underestimated the passion of the DVD enthusiast. And by gauging prospective DVD sales with VHS sales they are merely headed down the same road again.