I walked into Sears today with 3 internet prices for the Toshiba 50H81. Signs on every TV say "we will price match". SO I show my lower prices and also want my 10% off (credit card). First the salesman says we will not do a price match and also the 10% off, but will give me the best of the two. So I show my price for the 50H81 which is $2084 including shipping. The manager shows up and 3 of then are discussing it. Then they point me to a computer that has the Sears "approved" internet sites on it. Guess what the best price is, $2599, the same price as Sears. I told them to keep their 10% and walked out. I will never buy in Sears again because of the highly deceptive advertising.