If you guys remember from another post, we bought our Mother her first flat panel display last week, a Sony Bravia 40" LCD. It was defective right out of the box, but even being able to watch it, I was not impressed with the LCD image, particularly the jagged motion in fast action scenes and the diminished picture quality when viewing at an angle. Yesterday I took possession of the Panasonic TH46PZ85U. Hooked it up and immediately put on "burn-in" mode by bringing down the brightness and contrast to levels under 50, as suggested in a burn-in FAQ. Though I was not viewing the Panny in optimal calibrated settings, I was still impressed with the improved picture quality over LCD. The image was more film-like, with more natural and relaxed colors. Though I was surprised by the quality of the black levels on the LCD display, they were noticeably better on this plasma. Looking at a picture on a plasma is very much looking at a deeply detailed painting. I never got that feeling watching LCD. Reflection on a plasma is a problem. Last evening we had a light on in our living room and it was clearly reflected on the screen. It really detracted from the enjoyment of the programming -- but to be fair, the light should have been off in the first place. We were simply looking at our new Verizon Fios guide. I haven't had the chance to see how badly the display reflects during the day as it has been cloudy and rainy here on the east coast. Really, I am not going to go crazy about concerning myself with reflections as I knew this was one of the small downsides of plasma. I am more concerned with the improved image quality which I am simply enamored with at the moment. I had read a review over on Amazon where someone was complaining about the "thin" quality of the display's sound out of the box. I must disagree with that assessment. The sound quality of the Panny 46PZ85U is quite good, on par with the Sony Bravia LCD. Yeah, the plasmas really have to be babied more than LCD, but I think that it's the perfect choice for anyone who wants the best image quality possible. This is a beautiful, quality display, folks! Don't hesitate to buy it.