Mark Romero
Second Unit
- Joined
- Sep 11, 2000
- Messages
- 391
- Real Name
- Mark Romero
Drinking all mega-brews should be banned. How 'bout a nice English ale instead??
Until prohibition, Coors beer was distributed in just a few isolated markets, including Denver, San Francisco, Wyoming and New Mexico. In the six years following repeal, Coors expanded its market to include 10 Western states.
Coors transition from a regional to international brewer began in the 1970s when the company began expanding to new markets. Until then, Coors produced only one beer, Original Coors, for distribution in just 11 Western states.
Coors limited distribution left consumers in the eastern United States clamoring for a taste of the Rocky Mountains' finest beer, and many of them went to great lengths to experience what became the "the Coors mystique."
-Former President Ford was known to return from Colorado with several cases of Original Coors on Air Force One.
-The movie "Smokey and the Bandit" starring Burt Reynolds and Sally Field debuted featuring Reynolds bootlegging Original Coors across the Mississippi River.
1981 Coors distribution crossed the Mssissippi River.
1991 Coors products are available in all 50 states.
http://www.beernotes.com/rockymtn/articles/000324.html
So it looks like it was simply a case of Coors not being authorized to sell Beer outside of a few Western States. This ended in 1981, and looks like they are now approved for all 50.
All this, and I don't even drink alcohol (maybe that's why I was the only one able to find the info, LOL).
-Vince
what illegal product would they use to bootleg?
How about Jack-In-The-Box? I'll be damned if I've seen one of those in GA.
But who would want it, that is the question.
what illegal product would they use to bootleg?
It's not so much "illegal" as "unavailable"/"hard to get".
Look at Krispy Kreem doughnuts - they build up a "desire" for them and when a franchise opens, people line up for blocks. They are not that good, we have local stores that make better, but when I take the time to drive 20 minutes away and bring back several dozen, even the people on diets partake because of the rarity of them.
A popular fund-raiser here in California is to import a few thousand White Castle burgers. Since these burger joints are popular in the East, they attain mystic / cult following here in the west.
And dont get me started on Beannie Babies...
PS: Coors does not pasturize it's beer because that would make it cost more. The just filter it (and advertize that their "cold-filter" process helps the taste). Thats why it has to stay cold and may have led to the thought that you could not transport it without refrigeration.