Internet direct companies MSRP vs direct price (1 Viewer)

[ScottCarr]

I have noticed some internet direct companies list MSRPs on their sites, then they list a direct price usually at a significant discount.

My question is, if they are the manufacturer and they are selling the speakers direct then why don't they sell their products at their own suggested retail prices?

 

[AhsanR]

It makes it seem like your getting a better deal that way.

 

[Wayne Ernst]

You will usually find that manufacturers require that their dealers post a MAP - or, minimum advertised price. From there, you add the item to your cart or call them and get a much better price. Listing the MSRP is only done to keep in good standing with the requirements of the manufacturer.

 

[ScottCarr]

Sorry did not mean to post this here. If an admin can move this thread to the speaker/subwoofer forum it would be greatly appreciated. thank you

Thanks also to those that have replied