CJ 4DPLEX has announced that it will launch its latest professional theater concept at CES 2020, marking the first time the company will exhibit at the show. It’s usual for theatrical exhibition suppliers to announce their wares at pro cinema shows like CinemaCon or CineEurope, so this is an interesting development. The company is known for a variety of ‘4D’-type experiences for movie theaters as we continue to see the lines blur between a conventional cinema auditorium, and something you might be more likely to see at a theme park.
Back in 2009, CJ 4DPLEX introduced 4DX, which was a multi-sensory experience for theaters, allowing an audience to connect with movie content through motion-based seating and signature effects optimized by a team of visual and audio editors. 4DX uses “all five senses”, and replicates motion, water, wind, snow, lightning, scents and special effects to enhance on-screen visuals. It also incorporates motion-based seating synchronized with 20-plus effects, capitalizing on the feeling of immersion within a movie. To date, the company says more than 700 movies have been screened in 4DX, with 723 theaters now in operation across 65 countries.
Roll on to 2014 and the company brought us ScreenX, a multi-projection cinematic platform providing a 270-degree panoramic surround view which expanded a scene onto an auditorium’s sidewalls, somewhat influenced by the Cinerama experience of the 1950s. ScreenX can now be seen at 289 screens in 30 countries. 2020 now marks the year for its latest immersive product/experience which should prove to be a fascinating enhancement, although probably not to all moviegoers’ tastes.
Jong Ryul Kim, CEO of CJ 4DPLEX said: “Our company is dedicated to pioneering the cinematic industry to adapt to the rapidly evolving technology. We are confident that our latest immersive cinema technologies will deliver an enhanced cinema experience for existing movie-goers and attract young generations to the cinemas.”
If you’re planning to go to CES, CJ 4DPLEX will be at LV Convention Center, Tech East, South Hall 1, Booth #20918 from January 7th – 10th.