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Home Entertainment Spending Rises on Growing Digital Purchases
Electronic Sales, Subscription On-Demand Up More Than 20 Percent in Second Quarter
The home entertainment sector remained stable for the first half of the year, with second quarter revenue up about one percent from the year earlier period. Consumer spending on home entertainment in the first half of 2015 was driven by double digit growth in key digital categories. Consumers continued to embrace the convenience and accessibility of purchasing and collecting digital content, with studios reaping the higher margins that come from digital sales. Also of note, this is the first quarter that digital spending, including sell through, VOD and streaming, sales exceeded 50 percent of all sales for the category.
Among the highlights for first half 2015:
· Overall electronic sell through (EST) spending rose 20 percent in the first half of the year compared to the same period in 2014, exceeding $940 million.
· Subscription video-on-demand (SVOD) continued its steady growth with a nearly 25 percent rise for the first half over the first half of 2014.
· UltraViolet reports more than 23 million accounts with 140 million movies and television shows in UltraViolet libraries. (Source: DECE.)
· Total U.S. home entertainment spending was $8.75 billion for the first half virtually flat over the same period in 2014 and outpacing the box office value on video release by nearly three percentage points.
*Please note, these numbers are preliminary. Final numbers will be available in late August. Please contact the DEG for an updated version.
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