All I can say is..."à chacun son gout."
My French is rusty, but I think this translates to "What a maroon." Just kidding
I think the SAE site looks and works just fine for its primary purpose. Tarting it up with a lot cycle-sapping scripts and intrusive 'suggestions' ("buyers who bought this also bought that"), plus e-mail-enabled 'stalking' (I now regret ever giving Amazon my primary business addy), would just end up dumbing the thing down to the lowest common denominator of 21st century eCommerce.
Just because SAE's site is mainly text and small images, doesn't make it equivalent to those garish old Yahoo Geocities pages. It's plain and simple, and gets the job done. However I think it's reasonable to ask for better (automated) notifications, especially for shipping delays.