Authored by Mark Hefflinger on March 19, 2009 - 9:42am. London - The Beatles may opt to offer their long-anticipated digital catalog on their own digital music store rather than on iTunes (NASD: AAPL) or other established retailers, citing a desire to set their own pricing for downloads, the Guardian reported. "[Apple CEO Steve] Jobs says that a download is worth 99 cents, and we disagree," thirty-year-old Dhani Harrison, a son of the late George Harrison who works at the band's label, Apple Corps, told Blender Magazine. "We're losing money every day," Harrison told the Guardian. "So what do you do? You have to have your own delivery system, or you have to do a good deal with Steve Jobs." Harrison claims to be the driving force behind Apple Corps' decision to license the Beatles' tracks for use in the forthcoming music video game "The Beatles: Rock Band." Report: Beatles May Opt for Own Store to Sell Digital Tracks | Digital Media Wire **************** The comment "We're losing money every day" reminded me eerily of Lennon's remark I heard many years ago (I think it was on The Compleat Beatles) regarding Apple Corps. I believe that that amount was quoted somewhere in the neighborhood of $50,000 per week. I recall the line being something like "We're losing $50,000 [a week]. If this continues, we'll be broke in six months." My good friend Pyegar believed it (Apple Corps) to be a fun experiment, but "... that it made little business sense at the time (or at any time). Basically, it was a "merry pranksters"-style tax dodge, within some naive hope of encouraging undiscovered artists. They did help a few people who went on to musical and visual arts careers, however."