Sony tried that with Superbit DVD's. They weren't that big of sellers because they took out the extras which is what the general public wanted. Honestly, I feel that Warner Brothers is doing a phenominal Job with Their Blu-ray's just with the given fact that they all have Lossless Audio. (except the early blu's like Goodfella's and The ROad Warrior) BUt you have to admit that for a studio releasing such wonderful classic films like BOnnie and Clyde, Casablanca, and most of Kubricks biggest hits at such a point of infancy with this new format really shows that Warner's knows who the main demo for HIgh-Def Video really is...The good ol Laserdisc consumer from the 90's. Remember the side flips on those? Did we complain about that? No! We kept on buying them at the premium price of $39.99. I can live with the minor inconvenience of having to switch the audio from DD to Lossless. I did it with DVD's switching from DD to DTS!