Spurlock is hosting a new show that puts people in role reversals. It seems like she is making an allusion that Spurlock's primary motive for making "Supersize Me" was for self-promotion. The film made a lot of money and put Spurlock in the public eye, thus allowing him to become host to a regular series. As a host he stands to make a lot of money if the show succeeds; therefore, everything he has done has been for self-promotion purposes or sensationalism, rather than for informative purposes.
At least that is what her comments suggest to my mind. It doesn't really make sense though, because Spurlock could not guarantee that his film would even find a receptive audience; therefore, it dilutes any argument that he is primarily a sensationalist. At least that is how I see it.
You make it sound like anyone who can make a documentary that targets a large profitable American corporation is an automatic pass to stardom and $$$. Contrary, it is not that easy. If that is the case then, where are all the copycats that followed it.
If Super Size Me did not have any merits at all, it would have easily gone into oblivion and not have gotten a distribution contract at Sundance. But the fact that it had something substanstive to say has gotten the film a lot farther than Spurlock had probably dreamt.
In addition, and not to sound elitist, the target audience for a documentary are far more discriminating than your average moviegoer. If Spurlock was peddling nothing but BS, his target audience would have caught on to this really quickly.
Besides, I am not aware that Sundance is now known to be the film festival of all film festivals to unload a documentary and make a quick buck.
Indeed. Submitting his film for viewing at Sundance was a big risk and a challenge. Having been personally involved in running a film festival, it is not that easy for a film to be selected for public screening.
At Sundance, they receive more than 5,500 film submissions each year. Each film is vying for that special public screening and unfortunately, only a couple hundred films, if that, get selected. Here is a copy of Sundance's submission form.
And not all of those get picked up for distribution. And of those that get distributed, only a few get major attention outside the arthouse circuit and wind up doing significant box office.
If making money is your goal, documentary filmmaking isn't the way to go.