EricK
Second Unit
- Joined
- Jan 22, 1999
- Messages
- 287
- Real Name
- Eric
Rather then spending enormous anounts of $$ money $$ on a Variety ad, why not volunteer some time to go into a retail store and train employees and spend a day on the salesfloor with customers teaching them the benefits of OAR, widescreen, etc...
The ONLY reason why Retailers have so much power over the studios as to software versions is because CUSTOMERS are asking for pan and scam.
When I go into a Best Buy and the sales girl asks me why I am buying the widescreen, when the "full screen" is availible, it makes me sick. I have to educate her. There is obviously NO education where it is most needed! Out on the front lines, which is where we need to be, if we want to win the "war" of OAR.
That being said, it doesn't take much to convince a Best Buy, Circuit City or whatever to allow you to spend a day there. Hell, they aren't even paying you to sell for them.
Make sure if you are going to do this, have RESOURCES. Flyers, paperwork, examples (plenty fo this on the net to download and print out)...stuff that you can give to the employees and customers extolling the benefits of OAR, widescreen, letterboxing, 16x9, etc. Offer to come in an hour before the store opens to train associates. Offer to spend an 6-8 hour day working in both the video department and the TV department. Make sure you dress appropriately and wear a name tag. You might even consider setting up a table near the software section where you could dispaly your flyers and paperwork. Don't be afraid to field questions from customers. Help them choose the widescreen version, and make sure to explain to them WHY they are buying the widesceen version as opposed to the full frame pan and scam version.
My two cents, and an idea I think will hit a lot harder then any ad or boycott.
EDUCATE, EDUCATE, EDUCATE
Eric.
The ONLY reason why Retailers have so much power over the studios as to software versions is because CUSTOMERS are asking for pan and scam.
When I go into a Best Buy and the sales girl asks me why I am buying the widescreen, when the "full screen" is availible, it makes me sick. I have to educate her. There is obviously NO education where it is most needed! Out on the front lines, which is where we need to be, if we want to win the "war" of OAR.
That being said, it doesn't take much to convince a Best Buy, Circuit City or whatever to allow you to spend a day there. Hell, they aren't even paying you to sell for them.
Make sure if you are going to do this, have RESOURCES. Flyers, paperwork, examples (plenty fo this on the net to download and print out)...stuff that you can give to the employees and customers extolling the benefits of OAR, widescreen, letterboxing, 16x9, etc. Offer to come in an hour before the store opens to train associates. Offer to spend an 6-8 hour day working in both the video department and the TV department. Make sure you dress appropriately and wear a name tag. You might even consider setting up a table near the software section where you could dispaly your flyers and paperwork. Don't be afraid to field questions from customers. Help them choose the widescreen version, and make sure to explain to them WHY they are buying the widesceen version as opposed to the full frame pan and scam version.
My two cents, and an idea I think will hit a lot harder then any ad or boycott.
EDUCATE, EDUCATE, EDUCATE
Eric.