Brennan Hill
Stunt Coordinator
- Joined
- Dec 10, 1998
- Messages
- 187
...then DVD's are?
I think Jeff's cost quesstimate is overly generous. In 1982 LD's were a pain to make because they hadn't figured
everything out. By 1992 there was gold in them thar discs! Alot of it too...
I got my figures directly from Robert Woodhead of AnimEigo, who has pressed MANY a Laser disc and LD box set
Bad marketing decisions. They never tried to sell LD as a mass market item.
More like bad timing. LD was never going to be a mass-market item, regardless of how it was advertised or sold.
LD debuted when the very idea of watching movies at home was a novelty, and it was competing with the (still-novel) VCR. VCRs, let us all remember, were originally sold with cameras as replacements for Super8 movie cameras and projectors. Renting pre-recorded tapes came later, and buying them came later still. But that was a "bonus" feature for a product that was first sold for another purpose entirely. This increased the perceived value of the VCR.
Big screen TVs were rare in those days, 25" was considered big, and "affordable" projection TVs (you remember the ones with the lenses and mirrors on the outside) were giantic and expensive. It is harder for most people to see the improvement of picture quality on a smaller screen, not to mention that letterboxed films (which most lasers soon were) got reduced to a thin band in the center of the screen. And A/V audio systems were rarer than hen's teeth.
Finally the VCR market was not yet saturated.
These were the necessary conditions for any playback-only home movie system to take off:
1) Affordable large-screen TVs.
2) Affordable multi-channel and digital audio systems.
3) A VCR market already saturated so that people had their recording capability for time-shifting and watching home "movies", and could now consider adding a high-quality playback only system to it.
4) A convenient format.
LD was a compromise. There will always be people who put quality first, but they'll always be a minority. These people were willing to put up with side-changes, disc swaps, bulky, relatively heavy discs, the storage requirements and the expense (VCRs and sell-through tapes quickly fell below the hardware and software costs for LD) because they thought the quality was worth it. But the average consumer simply wasn't and couldn't have been persuaded to buy LD no matter how brilliantly it was marketed.
As it happens, DVD was introduced just at the time when all of the conditions mentioned above had been met. If DVD had been developed 20 years earlier, it would have been a niche product until around the mid-90s. The problem for LD was that by the time the market was ready for something like it, a better format had arrived. DVDs are also easier for the average Joe to understand. "Oh, its like a CD with movies on it." It is less exotic. The fact that DVD players also play the familiar 5" music discs also raises the "public acceptance factor". (Yes, I know, LD players also play CDs, but you have to pop out a different little tray, and the whole LD experience always seemed more exotic and intimidating to most consumers. People who were somewhat mystified by my setup when I had the only LD player on the block now own DVD players.)
Regards,
Joe
Laserdiscs were the most profitable product the studios/music companies have ever sold. That's why Disney, Fox, and Paramount didn't want DVD to fly, at first. In their eyes a cheaper priced DVD disc was an inferior disc. Oh how they miss the price gouging days!...and hate seeing Warner collect royalties from them!!!!!
To be fair, while the per unit profits of laserdiscs were very high by the mid-90s, calling them the "most profitable product" is a little misleading since the market for them was so small. If Disney, Paramount & Fox circa 1997 had any idea what the growth and volume potential of DVD would be as a sell-through item, they would have hopped on to the DVD bandwagon sooner and skipped the whole DIVX fiasco, too. In their minds, the VHS rental model was the only way high volume video distribution could work. High quality OAR presentation was not part of this equation.
Regards,