Be careful, and check the prices as they are scanned in. I picked up (with these sticker prices): $14.99 Star Trek Vol 36 $ 9.99 Rodan $ 9.99 New Outer Limits #1 $ 9.99 New Outer Limits #2 ST36 rang up at $19.99, surely due to BB's recent price increases. She automatically marked it back to $14.99 per the pricetag. Good so far. Rodan rang up at $9.49...50¢ cheaper than the sticker price. Cool; better than expected. But then...NONE of these titles automatically deducted 10% when she totaled it out! I questioned it, and she tried to tell me that Rodan was reduced "per the sale", and it should be the *only* one because its sticker said it was a SciFi section title. She then got the Media Dept. dude over, and together they informed me that the other 3 were not on sale, because they were "Television" section items! I asked for a manager, and eventually one was dragged over. I explained the situation to him, and stated that Rodan was NOT showing as 10% off of $9.99...that would be $8.99. I told him that you could not convince me that STAR TREK and OUTER LIMITS was *not* SciFi! He had his moment of indecision, then thought better of it for ~$4.50 He joked about me swearing my undying loyalty to BB, and I responded that 600 DVDs purchased and 3 players ought to be good enough. He turned to the lady and said "take care of him", and she then deducted 10% from all four of those titles. [rant]Be Careful![/rant] This same situation could hit you if you are getting a SciFi/Horror title that they keep in Television, Box Sets, Anime, or Disney. Or have simply mislabeled. Be persistant and convincing; you ought to prevail.