Ultraviolet Enabled: HBO Selling Digital Access at Costco (1 Viewer)

HBO Home Entertainment has launched a campaign aimed at selling digital access (with UltraViolet functionality) to select TV series inside a retail store. The pay-TV channel is marketing the $23.99 HBO Digital HD card at special point-of-purchase displays at Costco Wholesale stores through the end of January.

Costco, which is the nation’s fifth-largest retailer, operating more than 550 stores and generating $64 billion in fiscal 2013 revenue, has been a significant retailer of packaged media, including HBO content.

Consumers can choose from HBO series including “Game of Thrones,” “True Blood,” “Boardwalk Empire” and “True Detective,” which are redeemable via the Flixster Movie Store. Both HBO and Flixster are owned by Time Warner.

Industry-backed UltraViolet enables consumers to access the shows and movies (after registration) from the cloud via any UV-compatible website.

HBO eyes the Digital HD card as a starter kit for consumers who want to test the waters of digital ownership to start their collections. The card also doubles as a gift card, since the recipient can choose the program that he or she wants to download.

Click to expand...

Towergrove said:

http://homemediamagazine.com/retailers/hbo-selling-digital-access-costco-35019

Click to expand...

Yeah, that experiment failed HARD

Click to expand...

Joshua Clinard said:

I would assume it failed if it only lasted two weeks.

Click to expand...