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XM Satellite Radio Expands Basic Service and Announces Price Changes Effective April 2; XM Offers Existing Subscribers Unique Opportunity to Lock in Current Rate for Up to Five Years
Monday February 28, 10:12 am ET
WASHINGTON, Feb. 28 /PRNewswire-FirstCall/ -- XM Satellite Radio, the nation's leading provider of satellite radio with more than 3.2 million subscribers, today announced that it is expanding its basic service package, and that the monthly subscription price for XM's basic service will increase to $12.95 beginning April 2, 2005. XM is also offering existing customers the unique opportunity to lock in the current $9.99 monthly rate with a one-year prepaid plan and deeper discounts with a two, three, four, or five-year prepaid plan until April 2.
The price change will not affect XM's Family Plan, which allows XM subscribers to add up to four additional subscriptions for $6.99 a month per radio. Beginning April 2, XM's expanded basic service will include the Internet service XM Radio Online, which offers more than 70 channels of XM music and talk programming (previously $3.99 per month), and the High Voltage channel, featuring the talk radio duo Opie & Anthony (previously $1.99 per month).
Since the national launch of XM Radio in November 2001, XM has dramatically expanded its channel lineup from 100 channels to 151 channels. XM has converted all of its music channels to a commercial-free format and invested heavily to add 21 traffic & weather channels, 16 channels dedicated to Major League Baseball, nine college sports channels, and XM Public Radio, featuring legendary journalist Bob Edwards, among other channel additions. This is the only price change since XM's 2001 launch.
Hugh Panero, XM President & CEO, said, "XM's growth to date demonstrates that the potential for satellite radio is far greater than anyone anticipated. This new pricing approach will help fund future technology development, enable us to offer more attractively-priced radios and maintain our programming excellence. Together, these initiatives should result in XM exceeding its current target of 20 million customers by 2010. Most importantly, XM is instituting the pricing change in a way that adds value to the basic service and provides existing customers the opportunity to lock in the current lower monthly rate -- a unique opportunity rarely offered by subscription entertainment services, including satellite radio, satellite television and cable television."
Monday February 28, 10:12 am ET
WASHINGTON, Feb. 28 /PRNewswire-FirstCall/ -- XM Satellite Radio, the nation's leading provider of satellite radio with more than 3.2 million subscribers, today announced that it is expanding its basic service package, and that the monthly subscription price for XM's basic service will increase to $12.95 beginning April 2, 2005. XM is also offering existing customers the unique opportunity to lock in the current $9.99 monthly rate with a one-year prepaid plan and deeper discounts with a two, three, four, or five-year prepaid plan until April 2.
The price change will not affect XM's Family Plan, which allows XM subscribers to add up to four additional subscriptions for $6.99 a month per radio. Beginning April 2, XM's expanded basic service will include the Internet service XM Radio Online, which offers more than 70 channels of XM music and talk programming (previously $3.99 per month), and the High Voltage channel, featuring the talk radio duo Opie & Anthony (previously $1.99 per month).
Since the national launch of XM Radio in November 2001, XM has dramatically expanded its channel lineup from 100 channels to 151 channels. XM has converted all of its music channels to a commercial-free format and invested heavily to add 21 traffic & weather channels, 16 channels dedicated to Major League Baseball, nine college sports channels, and XM Public Radio, featuring legendary journalist Bob Edwards, among other channel additions. This is the only price change since XM's 2001 launch.
Hugh Panero, XM President & CEO, said, "XM's growth to date demonstrates that the potential for satellite radio is far greater than anyone anticipated. This new pricing approach will help fund future technology development, enable us to offer more attractively-priced radios and maintain our programming excellence. Together, these initiatives should result in XM exceeding its current target of 20 million customers by 2010. Most importantly, XM is instituting the pricing change in a way that adds value to the basic service and provides existing customers the opportunity to lock in the current lower monthly rate -- a unique opportunity rarely offered by subscription entertainment services, including satellite radio, satellite television and cable television."