I think a lot of them ask key questions about the plugin system and if it exists; again, also, while Avid has native BD-Stream output options for those in the commercial industry, FCPX doesn't. So, that hurts a bit too. The price is incredible; I see it's through the MacAppStore, so I'm wondering if there is a way to buy this without doing it online via download. If you look back at FCP, the vast array of DVDs with content, so I know quite a few who will hope for a shipping version not a download. While there is a natural assumption that it's FCP v Avid, that really isn't the case; there are lots of productions that use neither. Some that use both. There are some things about both that the other would be hard pressed to replicate.. and editors who are too used to one tool or another. I think the plugin base will tell a lot of the story. FCP had pretty much been a dominant force in the industry but the last 3 years have been poor for FCP. FCP7 wasn't even in the same boat as Avid, as it's HD methods were .... not so hot. And DVDStudio which was attached wasn't really a good tool. Motion and Color were GREAT tools, and there were supports for FCP that kept it in the game. The last year saw a real rise in Premiere, which I consider a stringer product in comparison to say, Avid. But what's going to be interesting is how diverse of an ecosphere is possible with FCPX. The killer for FCPX is the price tag. I've thought about that a lot. We just did a client to do all their new avid stations.. at $1000 in software a piece. $300 is a pretty attractive price point. I imagine that is going to attract a lot of attention. But for all the talk of Pro-Sumer, Apple still doesn't quite get that the pressure is on mid-level developers to work up exportable BD (I come back to the wedding photographers, videographers, those who are professional photographers and event planners) who now have pressure on them to distribute BD content as a part of their services. FCPX still, by all accounts, isn't sporting a BD output. Really, at a $299 price tag, I will assume that a part of that is that they save some on the licensing of the export standard. But for those markets, that was still a big, big feature that they needed that is absent. I think this really does put a big slap on Adobe's Premiere, which had a real resurgence in the last year. I'll have to see some comparisons of Apple's background Vs. Warp. Should be interesting!