Any Final Cut Pro users here?

Discussion in 'Apple' started by Ronald Epstein, Feb 28, 2008.

  1. mattCR

    mattCR Executive Producer
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    I think a lot of them ask key questions about the plugin system and if it exists; again, also, while Avid has native BD-Stream output options for those in the commercial industry, FCPX doesn't. So, that hurts a bit too. The price is incredible; I see it's through the MacAppStore, so I'm wondering if there is a way to buy this without doing it online via download. If you look back at FCP, the vast array of DVDs with content, so I know quite a few who will hope for a shipping version not a download.

    While there is a natural assumption that it's FCP v Avid, that really isn't the case; there are lots of productions that use neither. Some that use both. There are some things about both that the other would be hard pressed to replicate.. and editors who are too used to one tool or another. I think the plugin base will tell a lot of the story. FCP had pretty much been a dominant force in the industry but the last 3 years have been poor for FCP. FCP7 wasn't even in the same boat as Avid, as it's HD methods were .... not so hot. And DVDStudio which was attached wasn't really a good tool. Motion and Color were GREAT tools, and there were supports for FCP that kept it in the game. The last year saw a real rise in Premiere, which I consider a stringer product in comparison to say, Avid. But what's going to be interesting is how diverse of an ecosphere is possible with FCPX.

    The killer for FCPX is the price tag. I've thought about that a lot. We just did a client to do all their new avid stations.. at $1000 in software a piece. $300 is a pretty attractive price point. I imagine that is going to attract a lot of attention.

    But for all the talk of Pro-Sumer, Apple still doesn't quite get that the pressure is on mid-level developers to work up exportable BD (I come back to the wedding photographers, videographers, those who are professional photographers and event planners) who now have pressure on them to distribute BD content as a part of their services. FCPX still, by all accounts, isn't sporting a BD output. Really, at a $299 price tag, I will assume that a part of that is that they save some on the licensing of the export standard. But for those markets, that was still a big, big feature that they needed that is absent.

    I think this really does put a big slap on Adobe's Premiere, which had a real resurgence in the last year. I'll have to see some comparisons of Apple's background Vs. Warp. Should be interesting!
     
  2. Sam Posten

    Sam Posten Moderator
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    I remain hopeful that the reason the rest of the suite, especially DVDStudio, arent being talked about yet is because of Blu itself and that will get some love at WWDC.

    Of course, I've been saying the same thing for 5 years so who knows.

    But if the suite DOES come out in June with no Bluray support there is going to be a lot of prosumers and true pros alike with axes to grind for Apple on that alone.
     
  3. mattCR

    mattCR Executive Producer
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    Yep. I think there are some great announcements here. But I think we'll know really how well this fits when it releases. It could vary anywhere from one of the ultimate editing suites that puts a real dagger in Adobe and a stab back at MC5, or it could be iMovie on super steroids. We'll have to see :)
     
  4. DavidJ

    DavidJ Producer
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    Nothing about Apple's comments implies that other products are coming. All they said was “today was just a sneak peak of Final Cut Pro, stay tuned." I could be wrong, but I take it to mean that we will be finding out more about what has been changed in FCP and not other Studio products. Yesterday's reveal raised a lot of questions and I imagine many of those will be answered in the coming weeks.

    It seemed to me that a lot of the focus on the demo yesterday was gee-whiz, flashy automatic features that may be great for casual users and some that claim the pro tag, but that most serious users are more interested in finding out how you turn off said feature. It's like auto modes on cameras. You either turn them off or many pro level cameras don't even have them. I'm not saying I won't use them when I'm doing some casual editing, but their value in a professional workflow remains to be seen.

    BTW, as a user of all three products over the years, I am not at all a fan of Avid. I've always preferred FCP as it works more the way I expect it to (and I'm old enough to have edited traditionally too), but yesterday's announcement actually has me thinking that I'll have to spend more time and not less in Avid. I also teach editing systems and I'm concerned about this change for my students and training them.
     
  5. DavidJ

    DavidJ Producer
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    Matt and Sam, I agree it is something that is we'll have to wait and see. Obviously, I have some trepidation, but that means it will be really awesome when I'm blown away by FCP X and it goes on to dominate the world. Also, I'm not dismissing the price point discussion. It is huge. But it also seems to be priced more as a consumer product (this is where my business marketing mind kicks in).

    Random thought that just occurred to me, Avid has traditionally dominated in the news markets, but some shops have embraced FCP and this price point and the speed, auto enhancements could make FCP much more enticing to news orgs.

    Also, I read where it is called FCP "ten" and not "X', but that makes no sense to me as there haven't been nine releases prior to this. Have y'all read anything about it?

    Here is another good wrap up:

    http://www.dv.com/article/104884
     
  6. Sam Posten

    Sam Posten Moderator
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    2 better videos posted here:
    http://www.photographybay.com/2011/04/13/final-cut-pro-x-annoncement-video/

    "Never see a render timeline again" is an interesting and inviting concept
     
  7. Sam Posten

    Sam Posten Moderator
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    Sage overview:
    http://www.macworld.com/article/159202/2011/04/final_cut_pro_x_blog.html#lsrc=twt_macworld
     
  8. DavidJ

    DavidJ Producer
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    Another overview:

    http://www.hdwarrior.co.uk/2011/04/13/a-word-from-larry-jordan-on-fcp-10/
     
  9. Sam Posten

    Sam Posten Moderator
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  10. Ken Chan

    Ken Chan Producer

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    Computer programs have been skipping version numbers practically since the beginning. Over thirty years ago, dBASE II was the first database program for PCs. There was no version one -- story goes that the guy behind it thought it would sell better as "version two" because it implied it was more mature and stable.

    More recently, Apple went from QuickTime 7 to QuickTime X; also "ten", just like OS X. Apple really likes X==ten -- Lion is the eighth ten.
     
  11. Sam Posten

    Sam Posten Moderator
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    Screenies leaking, looks like it's coming soon, along with updates to Motion and probably Color?. /happydance

    http://www.macrumors.com/2011/06/08/leaked-screenshots-from-final-cut-pro-x-and-motion-5/
     
  12. WinstonCely

    WinstonCely Stunt Coordinator

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    Yup, I'm a FCP 7 user. Thanks for the post!
     
  13. Sam Posten

    Sam Posten Moderator
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    You bet. Latest rumor is that it goes live in the Mac App Store tomorrow.
     
  14. DavidJ

    DavidJ Producer
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    I was wondering when it was coming out. Getting up to speed with it and back up to speed with Avid's MC 5.5 is part of my "fun" summer plans.
     
  15. WinstonCely

    WinstonCely Stunt Coordinator

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    Yeah, I'm actually scheduled to teach a one day crash course on the new Final Cut X and I haven't touched it! Ahhhh! I'll be giving myself a crash course, too.
     
  16. Sam Posten

    Sam Posten Moderator
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    Where?

    Since yesterday obviously wasn't the day, new rumor (or maybe just hope?) is the 14th.
     
  17. Sam Posten

    Sam Posten Moderator
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    More leaks:
    http://www.macrumors.com/2011/06/12/more-final-cut-pro-x-screenshots-leak-ahead-of-release/
     
  18. Sam Posten

    Sam Posten Moderator
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    Yeah baby, yeah!
    http://twitpic.com/5b74a3
     
  19. Sam Posten

    Sam Posten Moderator
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    Sounds like next week instead, including some Thunderbolt peripheral launches.
    http://www.macrumors.com/2011/06/14/final-cut-pro-x-and-third-party-thunderbolt-peripherals-coming-next-week/
    http://www.appleinsider.com/articles/11/06/14/rumor_final_cut_pro_x_on_sale_third_party_thunderbolt_products_unveiled_next_week.html

    June 21st now being floated as likely.

    Larry is scheduled to talk to the London FCP supermeet on the 23rd, expectations are high that it will be in the MAS before then.
     
  20. Sam Posten

    Sam Posten Moderator
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    "Not ready for pro use"
    http://blog.planet5d.com/2011/06/final-cut-pro-x-fcpx-expectations/

    I'm OK with this. Remember how the latest rewrite of iMovie wasn't quite there but has steadily gone on to just own? Same thing here. For those of us starting in new it will probably be awe inspiring. For those with 10 years of FCP baggage and work flows it may be a struggle.
     

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