jcroy
Senior HTF Member
- Joined
- Nov 28, 2011
- Messages
- 7,932
- Real Name
- jr
My .02: Studios are of two minds about streaming and PVOD:
It's a textbook example of cutting off their noses to spite their faces.
- They like it BECAUSE it gives them greater control over their productions than physical media. When you buy a PVOD title or stream on a streaming service, they still retain control of the media. Buying a PVOD title is a licence they can rescind at any time they see fit, since you don't physically "own" anything; likewise, they can place finite timelines on the availability of media on streaming services.
- They hate it because they are rapidly losing a revenue stream in physical media. This is why we are seeing studios licence their titles to AVOD, because, much like when network TV dominated, they're getting a chunk of that sweet, sweet ad revenue.
My guess is the folks who subscribe to viewpoint 1, are in the movie studio's legal department.
In the case of viewpoint 2, my guess is it's the executive running the home video department at a movie studio who subscribes to it. The declining sales figures will affect their year-end-bonuses and power in the movie studio's corporate structure. (ie. Executives in poorly performing departments can be fired and replaced).