I've been following the Samsung DLP line for several months, in anticipation of an eventual purchase. Recently, while at a Tweeter store (mid-level A/V store), a salesperson spent several minutes talking about the various tv's with me. While we were looking at a 50" Samsung model showing LOTR, I asked about the black levels on the DLP--on that model, and that scene, they were washed out and looked rather bluish-gray. Specifically, I asked whether they calibrate their televisions, and whether that could improve the black level. His response was that "we don't do that, because we're not smart enough to know what looks best to you". I know this the Best Buy/Circuit City's of the world wouldn't spend time on it, but I was surprised to get that response at an A/V specialty store. I know it's not a high-end chain, but still. Does anyone know if this is the standard practice at Tweeter (i.e., showing tv's out of the box rather than fine tuning the picture)?