US broadband users with a connected TV are twice as likely to “cut the cord” from their pay TV subscriptions as their non-connected counterparts, new research claims.
A report from The Diffusion Group (TDG) says that, on average, 8.8% of connected TV users are “highly inclined” to cancel their pay-TV service in the next six months, compared with 3.5 % of non-connected users. And 7% are “highly likely” to cancel in the next six months.
Has anyone that owns a Smart TV canceled their cable or satellite service?
A report from The Diffusion Group (TDG) says that, on average, 8.8% of connected TV users are “highly inclined” to cancel their pay-TV service in the next six months, compared with 3.5 % of non-connected users. And 7% are “highly likely” to cancel in the next six months.
Has anyone that owns a Smart TV canceled their cable or satellite service?