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I thought this site was brilliant, and I didn't for one second take it seriously. The images are great, and the recipes that include Toby as an ingredient are hysterical.
Back in 98 when i went to visit my sister in Biloxi, MS, there was an ad campaign for a local radio station which had 2 different billboards. One was of a puppy with a gun to its head and another with a kitten. The slogan was pretty much the same as the Nat'l Lampoons cover "Listen to our station or the kitten/puppy gets it"
Call me demented, but i thought it was pretty damn funny. I took a picture of the kitten one.