I'm not switching just for this. But, I've now seen AT&T's suckitude in driving through the Midwest. This is great for those that want an iPhone in a bad AT&T area. Ron says it's sad that Verizon isn't giving us all ponies to switch from AT&T Why would you expect special favors to switch? They're the largest carrier. They have the best network. I think a lot of people see plenty reason to switch; and consider the data / voice thing small fries compared to actually getting a signal in their house or on the highway. It's also gear for iPhone users in general because it's going to double the US market, keeping the iOS ecosystem strong, ensuring iPhones advancement and good apps for years to come. It might also help keep those android heathens at bay