It's not bad for a rental (I thought I saw $0.99, but I could be wrong), but at 1.5GB at 480x320 resolution (or perhaps something different-- but it's ~150,000 pixels, whatever it is) I agree... the sale price needs work.
Agreed, these shouldn't realy be over the $6 range. I haven't looked into it, but they should also be permanent download if they arent already, DIVX and rippable to DVD.
You can permanently download if you want, and copy the file to DVD, but you can only play it back on the original machine. I'm going with "Thumbs down", unless you want a cheap rental when your only screen is your laptop or a crummy hotel TV.