Greg_S_H
Senior HTF Member
BURGER KING®® INTRODUCES LEFT-HANDED WHOPPER®
More than 32 Million Americans Could Benefit
MIAMI, FL, March 31 -- BURGER KING® Corporation today announced the launch of the new Left Handed WHOPPER®, which will become available nationwide tomorrow. America's most preferred premium hamburger will feature the trademark build of lettuce, tomato, onions, pickles, mayonnaise, ketchup and 4-ounce flame broiled hamburger patty, but the newly designed sandwich has been re-engineered to fit more comfortably in the left hand, thereby reducing condiment "spills" for left-handed hamburger lovers. It is estimated that more than 1.4 million left-handed customers visit U.S. BURGER KING® restaurants each day.
The new left-handed sandwich will have all condiments rotated 180 degrees, thereby redistributing the weight of the sandwich so that the bulk of the condiments will skew to the left, thereby reducing the amount of lettuce and other toppings from spilling out the right side of the burger.
Is this really a major problem for anybody? Don't they just put the ingredients in the middle of the sandwich anyway? I guess if you're driving, you'd eat it with one hand (probably not really behavior BK would want to condone), but don't most people use two hands to eat these? Goofiest gimmick in a while.
http://www.burgerking.com/company/pr.../04_31_98a.htm
WOW! I just noticed this press release is from March 31, 1998! Guess I'm late with this "news!" Hey, I read it on a site today and assumed it was current. :b