TCL offers ‘most advanced’ Roku TV at Best Buy

TCL has announced the U.S. availability of the 8-Series TVs at Best Buy stores only. The new models feature a “revolutionary picture” with QLED tech and Dolby Vision HDR, and immersive audio decoding with Dolby Atmos. The company says the new TVs also include Quantum Contrast and are the first models to incorporate Mini-LED back-lighting. The TCL Roku TV 8-Series models will be available in a 65″ 4K model (65Q825) for $1999 and a 75″ 4K model (75Q825) for $2999 through BestBuy.com and associated stores, with pre-orders beginning today.

“By leveraging TCL’s massive R&D team and our unique vertical integration capabilities, we are able to develop a solution that will provide broad color volume and stunning whites, while displaying the inky blacks that our users are demanding. The 8-Series is a testament to what we can accomplish with innovation that meets those needs. There are very few display devices available at any price that can match the cinematic picture and audio quality that these sets can deliver,” said Chris Larson, Senior Vice President, TCL. “Together with Roku and Best Buy, we are thrilled to see our vision of providing a first-rate home theater experience to the U.S. market come to life and we hope to further spread excitement for the new 8-Series with an outstanding retail experience that elevates our world-class product assortment. We are confident that this powerful new TV line will mark a milestone in our North American offering and strengthen TCL’s position as a leader in the global consumer electronics industry.”

The TVs promise 100% of DCI-P3 color space, while Quantum Contrast is claimed to have 25,000 individual Mini-LEDs on the 75″ 8-Series TV, compared to only a “few hundred” traditional LEDs found in standard big-screen TVs. The tech should allow the 8-Series to produce brilliant whites and deep blacks while boasting a substantial increase in Contrast Control Zones (local dimming zones), better light distribution and improved viewing angles.

TCL’s AiPQ Engine, meanwhile, will optimize color, contrast and clarity, and features three picture quality algorithms: Smart HDR for vibrant color, Smart 4K Upscaling for sharp clarity and Smart Contrast for depth. TCL Roku TV models can intelligently compensate for any small performance variations of components used in each TV to optimize color accuracy. For gamers, an Auto Game Mode reduces input lag, and voice activation is available with third party voice assistants.

You can get more information from TCL here.

 

Published by

Martin Dew

editor

1 Comments

  1. I have heard the Chinese government has been subsidizing LCD panel production for TCL and Hisense. One of the main reasons they are even able to compete in the market with Panasonic, Sony, LG and Samsung. This has also help create a glut in the market where China has flooded the market with LCD panels.

Leave a Reply