LG Pricing Now Official For 2017 OLED; Starting At $3,500

LG has announced release dates and pricing for the 2017 lineup of OLED TV’s, and they still aren’t cheap.  However impressive, it still may be a couple of years before I take the plunge.  They have come down in price from previous years, however, so that does show a promising trend.  Samsung and Sony are still roughly $1,000 cheaper in comparable televisions.

LG will begin shipping the OLED55C7P (55” for $3,500) and OLED65C7P (65” for $4,500) in February. The C7 will have a premium aluminum stand and bezel.  The OLED65E7P (65” for $6,000), OLED65G7P (65” for $7,000) and OLED65W7P (65” for $8,000) will begin shipping in March.  The E7 will have a picture-on-glass design with integrated sound bar, similar to the 2016 E6.  The G7 will also have picture-on-glass design with a foldable integrated sound bar.  The W7 is an ultra-thin picture-on-wall design with separate sound bar.  In May, a smaller version (OLED55E7P 55”) will be available for $4,500.

At CES in January, LG announced the B7 series and 77-inch sizes in the G7 and W7 series. It has not yet announced pricing or availability for those models, but did say, “Details on additional models will be announced at a later date.” If previous years are any indication, the B7 could be less expensive than the C7 when it gets released.

Despite significant price differences, all of LG’s 2017 TVs will offer the same image quality, according to LG.

The 2017 models offer the following picture quality improvements over the 2016 versions:

  • 25 percent brighter in highlights
  • 2% better coverage of DCI/P3 color (from 97 to 99 percent)
  • Compatible with Technicolor and HLG HDR formats
  • “Active HDR” mode
  • Technicolor picture mode
  • Dolby Atmos sound

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Scott Hart

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13 Comments

  1. Scott Hart

    A lot of people agree, especially because these prices are significantly higher than what was expected. :wacko:

    It's the reason why I bought their OLED65E6P about a month ago. That panel is expensive too, but is more in my price range than their upcoming 217 models.

  2. Robert Crawford

    It's the reason why I bought their OLED65E6P about a month ago. That panel is expensive too, but is more in my price range than their upcoming 2017 models, plus I have 3-D capability.

    Robert — a specific question about the E6 that I'm not sure you can answer. I don't know if you have any 50Hz encoded UK Blurays — can the E6 directly display 50Hz material or must the signal be converted to 60hz first?

  3. David Norman

    Robert — a specific question about the E6 that I'm not sure you can answer. I don't know if you have any 50Hz encoded UK Blurays — can the E6 directly display 50Hz material or must the signal be converted to 60hz first?

    David,

    I've tried different techniques, but the LG won't tell me whether it's converting the 50Hz encode from my Sherlock UK discs. My Oppo 203 shows a 50iHz and 1080p going to the LG display, but the LG display will only tell me it's up-converting the 1080p to 2160p.

  4. Thanks for trying. I didn't mean for it to be such an ordeal — I figured that it would just pop up on and info screen like normal HD sets did. At least in some form the Oppo/LG is handling those discs though I'm not sure if in the upscaling it's converting as well. It would be kind of cool in the 1080i/50 material was being converted to 2160/25p.

  5. David Norman

    Thanks for trying. I didn't mean for it to be such an ordeal — I figured that it would just pop up on and info screen like normal HD sets did. At least in some form the Oppo/LG is handling those discs though I'm not sure if in the upscaling it's converting as well. It would be kind of cool in the 1080i/50 material was being converted to 2160/25p.

    I tried to get Robert Zohn's attention, but either he didn't see it, is too busy with new model year TV, or is having the same trouble. I'm truly a little baffled why they actually remove capabilities from the Worldwide/EU sets to the US sets. Surely it can't be any cheaper to go to an additional step and it doesn't seem to be a processing issue since UK set handle US and UK frequencies without an issue, but maybe I am missing a detail

    TBH, up-scaling and up-converting are terms I used interchangeable more often than I should because I know there are differences between the two terms.

  6. Robert Crawford

    TBH, up-scaling and up-converting are terms I used interchangeable more often than I should because I know there are differences between the two terms.

    I'm probably doing the same and with even less knowledge of the differences b/w the 2. I'm guessing upscaling is a simple change in resolution and converting would be more akin to changing PAL to NTSC or 50i to either 24p/60i

  7. David Norman

    I'm probably doing the same and with even less knowledge of the differences b/w the 2. I'm guessing upscaling is a simple change in resolution and converting would be more akin to changing PAL to NTSC or 50i to either 24p/60i

    That's what I would think are the proper definitions of those terms or at least, what I was lead to be the proper definitions.

  8. Well, I’ve taken the (expensive) plunge with a LG OLED 55B7V and an Oppo UDP 203. Now I’ve got them wired up, they do provide an amazing picture – even when upscaling a blu ray. I may have to tweak the picture a bit, but I am impressed so far in

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