I don't know if ALDI is a regional market, national, or global, so this thread may or may not pertain to you. In upstate NY at least, ALDI is a chain of discount grocery stores that carry their own house brand. The house brand is not one label, but dozens with such names as Kirwood, Mama Casita, et cetera.... ALDI is not a bulk store, everything is in standard-sized portions & packaging. Ground beef, milk & other produce is independantly sourced and does not carry the ALDI label. And now I give you my taste-test evaluation. *ALDI tortilla chips & 'medium' salsa con queso vs. Tostito's chips & salsa con queso. The generic chips are MUCH saltier, but otherwise similar to the national brand. The cheese/salsa is easy to tell apart. The ALDI product is more viscious (Its runnier), has larger vegetable chunks, and a more mild flavor. The national brans is thicker and has a much more pronounced jalapeno flavor. *ALDI vs. Hamburger helper. ALDI's HH knock-off was the biggest disappointment of everything I tried. There were fewer noodles, the sauce was far more watery,and worst of all: There was a mysterious "bacon" aftertatse Both recipes were made from the same package of hamburger...so thats not the source of bacon-flavo. *Beefaroni, Raviloli, SpaghettiO's w/meatballs vs. ALDI. Personally If you removed the labels i couldn't tellt hese apart, except that the ALDI spaghettiO knock-off appears to have about twice the meatball count when compared to the Franco-American product. I really am not hungry enough today to eat anther two cans of spaghettiOs.. so I wont open two more cans to count the meatballs. *Frosted Flakes & Cocoa Crispies. The frosted flakes tatsed the same... but the cocoa-crispy knock-off had a waxy aftertatse *Frozen pizza's: Compared to either Tombstone, Red Barron, or Tony's.. the ALDI frozen pizza is soggier, and not as flavorful. Of course it is not nearly as expensive either.... *Ragu vs. Mama Casita. Both were equally "chunky" and red. And although they both had a red-sauce flavor, mama casita was "sweeter" than the nationa RAGU brand. So this is a toss-up, if you want a sweeter sauce, give the house a try. I find I prefer one or the other depending on what I'm going to cook. To save some space , the following products were deemed "Identical" to the regular brand by my whole household: Hot chocolate mix, canned corn, canned mushrooms, frozen chicken, sliced pepperoni, peanut butter waffer snacks, and chicken/alfredo noodle side dishes. I think I'll try the Rice-a-Roni comparison next week. Happy eating eveyone.