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Oh, I will. I don't plan on using Cinema Now at all, unless of course they offer a UV title I want to buy that is cheaper than vudu. But my point was that for people that do use Cinema Now, they now will have UV accounts if they didn't before, thus increasing the UV userbase.

I was just looking through their catalog and a lot of films now have the UV logo in their description! Here is one example. I don't have a Cinema Now account, so I don't know how well it will work, but this is one more step forward for UV! http://www.cinemanow.com/title/476333