That's an interesting article. Here are some points made and my observations:
“In the future, you’re going to buy a digital copy and then get the disc as another way to view the content,” predicts Victor Elizalde, head of VIVA Pictures and a former studio exec.
Nope. Spin it any way you wish but I'll be purchasing a physical disk and getting a worthless (to me) digital cloud copy.
The rollout of Blu-ray has been a bit of a New Coke experience for Hollywood but after the smoke and disappointment has cleared it remains a superior format attracting all of the top content producers. “Working closely with the DEG, we’ll be launching a consumer awareness campaign about the merits of Blu-ray and UltraViolet,” says Anchor Bay’s Clark. “A lot of consumers don’t fully understand it.”
Yes, BR is "superior" in quality for most releases (yes, there are cases where the BR release is actually inferior to that old DVD). There are many benefits of DVD over BR that I'll not go into here. From my observations it does fairly well mimic the "New Coke" experience for many consumers. Contrary to Clark's comment comsumers *do* fully understand it. They just don't buy it. There's not enough value perceived with BR over DVD to cause most people to "upgrade", plus little Jr. can't play it on his portable player, the built-in car player, the computer, the "play room" player, and more. Add to that the simple fact that there's still far more content available on DVD with many TV shows not receiving a BR release at all unless they were produced in a WS format. This is especially true of older TV content. Throw in that renting a BR typically costs more than a DVD and you have people who look at BR as just another way to get into their pocket a bit deeper.
All in all his #6 reason is pretty much all you need: "For a lot of Americans, it ain’t broke". I think that especially holds true in the TVonDVD arena. While HDTV sets have infiltrated quite rapidly, my experiences in visiting people who own them is they haven't a clue how to properly set them up and still don't know a bad image from a good one. For those folks a $5-$10 price difference in that season set of their latest favorite TV program is too large to expect them to purchase the BR copy over the DVD *if* they make such a purchase at all. Most of the people I know are content to rent or stream, especially with TV content. But it's been that way all my life. I've only known a handful of collectors of media (Books, Records, CD, DVD) over the years with the majority of people I've known being fully content to just take what's provided in what ever manner that might be - Library, TV, Radio, Theater, rental, etc.
As far as the "Future of TVon DVD..." The people in charge of deciding what the American Public will purchase need to closely look at what people like *us* are purchasing and, perhaps more importantly, wanting to purchase. Most homes own only a few TV seasons and many don't want, or care, to own an entire series of most programs. Households like mine (and likely yours) with dozens of completed series and hundreds of seasons are rare. Sales figures have proven over and over that there are only a precious few series that garner enough general interest for the majority of purchasers to consider a full series. Most, if not all, of those have seen release and are now starting to receive BR "upgrades".
The future *could* be very bright but *only* if all parties involved in TVonDVD releases would face reality and realize that no one is going to "get fabulously rich" on most DVD releases, understand that it's mostly a niche market, and that you can no longer expect to sell hundreds of thousands of copies of a TV season (unless it's one of the handful of Golden Egg Goose programs or one of those few unreleased series people constantly ask for). Some have seemingly understood this and have moved much of their TVonDVD output to MOD. I'm not a fan of that trend and feel it's a mistake. I feel that many of the series I've seen wind up as MOD releases could have been fairly good sellers but the "marketing guys" don't seem to understand what people *really* want to see released and how they want it presented. Or it could simply be a matter of the expected return isn't high enough to satisfy "the board." In either event I'm sure there are distributors out there that wouldn't mind the lower numbers and would happily sell pressed copies of these titles at lower prices than are being charged for MODs.