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HD DVD SuperBowl Ad

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30 replies to this topic

#1 of 31 OFFLINE   Raul Marquez,MD

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Posted February 03 2008 - 03:24 PM

Need I say more?

Toshiba battles on....

....And some of us thought that the format war was over with Warner's announcement.

Who was it who said: "It ain't over till it's over" ? (Much like tonight's Superbowl game)

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#2 of 31 OFFLINE   John Dirk

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Posted February 03 2008 - 03:31 PM

Now that you mention it, I don't remember seeing this add. When did it play?

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#3 of 31 OFFLINE   Peter Overduin

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Posted February 03 2008 - 04:30 PM

Didn't play on Fox in the Canadian market.

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Posted February 03 2008 - 04:30 PM

Never saw it either!?!?

When? Where? How?


#5 of 31 OFFLINE   Raul Marquez,MD

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Posted February 03 2008 - 04:42 PM

Saw it tonight on TV, and you can see it here also:

Super Bowl Ads: 2008 - SPIKE powered by IFILM

Scroll down the list until you get to this:

"Get the Most Out of HD
Posted Today
Commercials - Take your HD viewing experience to the max with the latest and greatest in Toshiba DVD players."

and you'll be able to play it.

I read somewhere that Toshiba paid ~ $2.7 M to run this ad tonight.

Also saw it on ESPN-HD post game show.


#6 of 31 OFFLINE   nolesrule



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Posted February 03 2008 - 04:50 PM

I was reading a thread on highdefdigest where it was determined that, based on some people seeing the ad and others not seeing it, that it was not a national ad and only aired in some markets.

It didn't air here.

#7 of 31 OFFLINE   ManW_TheUncool



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Posted February 03 2008 - 05:09 PM

Maybe they didn't actually spend 2.5M for the SB spot since it apparently did not air across all markets in the US. Looked quite underwhelming.

Just another amateur learning to paint w/ "the light of the world".

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#8 of 31 OFFLINE   elijah_true



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Posted February 03 2008 - 06:04 PM

I agree it aint over till its over

#9 of 31 OFFLINE   Keith Paynter

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Posted February 04 2008 - 01:52 AM

It played on our Fox HD channel - our cable company didn't override the US feed with the Canadian version. The ad was underwhelming, but for what they supposedly paid, was it too little (/much?) too late?
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#10 of 31 OFFLINE   Scott-S



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Posted February 04 2008 - 02:07 AM

It didn't air here in Salt Lake. It was probably aired when the local commercials were on.

I did hear that the commercial wasnt even in HD (According to the Digital Bits). That is just too funny.

Seems like a waste of money if you ask me. To pay that much for a spot that was not even shown to a lot of major markets.

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#11 of 31 OFFLINE   Colin Davidson

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Posted February 04 2008 - 02:53 AM

Aired here in Seattle. Was watching local Fox-HD over the air as opposed to via DirecTV which sometimes overides the local spots. It was not in HD and it looked to me like a commercial I had seen in the past.

#12 of 31 OFFLINE   Todd H

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Posted February 04 2008 - 03:06 AM

Didn't air here. Watched on Fox 24 out of Macon Georgia via OTA antenna.

#13 of 31 OFFLINE   bigluigi


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Posted February 04 2008 - 04:30 AM

I didn't see the ad here in Albuquerque either. Obviously, it must have been aired only in selected markets.
I'm more surprised that the BDA did not air a national ad touting the Blu-ray format for the masses considering the huge sums of money they were spending on advertisement before X-mas.

#14 of 31 OFFLINE   Jason Harbaugh

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Posted February 04 2008 - 04:56 AM

Didn't air in Denver either.

Face it, it is over.

#15 of 31 OFFLINE   Mike Frezon

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Posted February 04 2008 - 05:01 AM

I didn't see it in the Albany, NY market either.

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#16 of 31 OFFLINE   Stephen_J_H



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Posted February 04 2008 - 10:15 AM

I didn't watch the game, but saw it online later and was underwhelmed. If Toshi is serious about fighting the good fight, they've got to do better than this (and this is coming from a recent buyer of an A30).
"My opinion is that (a) anyone who actually works in a video store and does not understand letterboxing has given up on life, and (b) any customer who prefers to have the sides of a movie hacked off should not be licensed to operate a video player."-- Roger Ebert

#17 of 31 OFFLINE   Adam_R


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Posted February 04 2008 - 12:29 PM

My opinion:

It was a pretty terrible ad, and didn't seem to get a strong message across either, especially about up-converting DVDs.
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#18 of 31 OFFLINE   Craig_Ehr


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Posted February 05 2008 - 07:11 AM

Originally Posted by Raul Marquez,MD
Who was it who said: "It ain't over till it's over"?

I'd rather HD DVD would follow these (related) words of wisdom:

"Live for nothing...or die for something!"

#19 of 31 OFFLINE   Kevin C Brown

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Posted February 05 2008 - 12:34 PM

Didn't air here either. SF Bay Area.
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#20 of 31 OFFLINE   bigluigi


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Posted February 06 2008 - 05:55 AM

Originally Posted by Craig_Ehr
I'd rather HD DVD would follow these (related) words of wisdom:

"Die for something....or live for nothing!"
Those "words of wisdom" should come with pre-printed explanation. [scratching head and wondering WTF]

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