Posted February 27 2006 - 09:16 PM
HD-DVD's Xbox 360 strategy
Some interesting excerpts:
| Toshiba hopes that, by being first to market and pricing its next-generation, high-def DVD players lower than the Sony-backed Blu-ray players from assorted manufacturers, it will gain the upper hand in the next-generation DVD war. |
That is, more or less like MS tries to do with the Xbox 360.
| The company [Toshiba]has two players launching: the $800 HD-XA1 will be available first, followed by the $500 HD-A1 a few weeks thereafter. |
What? Either they're moving the HD-XA1 forward (unlikely) or pushing back the HD-A1 (which would mean no player by late March for those who bought the cheaper player).
| But both models are priced at hundreds less than the upcoming Blu-ray players, and Toshiba can gradually lower its prices as the year progresses, possibly hitting the $399 or even the $299 mark by the holiday season. |
I think $299 is very optimistic. Now, $399 might happen.
Now, a funny imagined conversation between a customer and a salesperson when both formats are available:
| Consumer: Why is HD-DVD better than Blu-ray? |
Salesperson: It's cheaper. And oh, it's got a better name. You hear HD-DVD, you know what it is.
Consumer: That's it?
Salesperson: That's it.
Consumer: And they're both backward compatible--they can play my existing DVDs?
Consumer: So, what's better about Blu-ray?
Salesperson: The discs have a larger theoretical storage capacity (50GB compared to 30GB to 45GB). And there should be more Blu-ray movies because Sony owns several movie studios and it'll never make HD-DVD discs. Also, Blu-ray players can output in 1080p while HD-DVD players currently output in 1080i and 720p.
Consumer: What's 1080p?
Salesperson: I suggest you read David Carnoy's column on it. Here's a link for you.