From Reuters' StudioBrief:
| Thinner DVD Packaging Coming |
In the apparent belief that consumers will buy more movies on DVD if they take up less space on their shelves, Sony Disc Manufacturing said that it has begun using Nexpak's Thinpak DVD cases, which are about half the width of conventional cases, for two Image Entertainment releases. The company said that it expects other DVD producers to follow suit. The thinner cases will also allow video stores to stock more product. Moreover, Shelli Kaiser, director of marketing for Nexpak, told Video Store magazine that the Thinpak cases can be automatically packed by machine, eliminating the current cost of hand packing. "It saves money ... and it speeds the time to market," she said.