I hope I put this in the right forum... I love my set to death, but there is one thing I have to get used to. When watching broadcast TV, the 55PL9773 makes everything look like its being sent as a Live video feed. Its a nice feature (Pixle Plus), but it will make you do a double-take when watching shows you just knew you seen before. Now...for all resalers When you go to set this display up in your store, PLEASE take the time and configure the settings correctly. I read that people went to Good Guys to see this set, and walked right back out the door. I kinda had the same response when I first turned my set on... If you are going to display Broadcast TV... 1. Turn Active Control on Maximum 2. Set Display to Pixle Plus (or Movie Plus) 3. DNR to Maximum 4. Dynamic (something-a-nother) to OFF 5. Connect to AV1 Componet (480i) or S-Video For HDTV 1. Connect to AV3 or AV4 Componet (720p) For DVD/HDTV 1. Use DVI (720p) Please use these settings at a minimum. This wonderful set has been getting pis-poor reviews unfairly. Thanks....I will be more than happy to answer any questions one may have also.