I have yet to buy into either format, but I can honestly say that up until this past week I have been a pretty staunch HDDVD supporter. First off I am not a Sony fan. I have never owned a sony product other than a discman (and a used PS2 only to play GuitarHero) and I think of Sony in the electronics industry like most think of Microsoft in the computer industry. On the flip side I have always been a big fan of Toshiba. Loved their TVs very much. Every tv I have had has been a Toshiba. And they were one of the driving forces that brought us DVD. But since the new year and CES I can't take it anymore. Sony started off slow but has made all the right moves and come on strong. And their catalog of title is getting stronger and deeper. This is the main attribute that has me converted. Every couple of days or so I visit highdefdigest.com to see what new reviews they have and pretty much every day there is a line up of new BD reviews and maybe one HDDVD review and it is usually something that I would waste my time even looking at. I am still not taking the plunge as I feel that prices will be dropping some more. But I can tell you right now that I am putting money aside to buy a Blu-ray disc player. And if HDDVD are lucky, it will be a dual format player just to keep them alive. Sorry Toshiba, but you are dropping the ball big time.